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Old 11-04-2010, 01:30 PM
Mischief Maker Mischief Maker is offline
Join Date: Mar 2009
Posts: 25

I'm not a business major, but I remember hearing once that businesses that try to reach every customer in the market tend to fail/be less successful than ones who pick out a specific subset of the population and lavish their attention on them.

I think when you're an indie, reaching out to the casual market is doubly dangerous because not only are you not pandering to your established customer base, how do you expect casual gamers to even find your game? Casual gamers ain't reading bytten reviews, that's for sure.
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